Hepsiburada
Hepsiburada is one of Turkey’s largest e-commerce platforms, serving millions of merchants and customers nationwide.
ROLE
Senior Product Designer
TYPE
E-commerce Platform
DATE
2021 - 2024
SCOPE
UX Research, UI Design, Prototyping
COMPANY
Hepsiburada
PRODUCT
Core, İş Ortağım
Hepsiburada Project
I worked on the B2B side of Hepsiburada, designing across all areas that directly impact sales and merchant experience. This included the merchant dashboard, seller mobile app, public-facing seller pages, and multiple landing pages for supplier and campaign operations. My focus was on creating consistent, data-driven interfaces that improved clarity, engagement, and conversion helping merchants manage their business more efficiently while enhancing the overall platform experience.


Redesign Survey Results

Redesign Survey Results
Following the Seller Dashboard redesign, user surveys showed 85% satisfaction and 20+ positive merchant comments on improved usability. The new dashboard also drove a 120% increase in homepage views, proving its impact on engagement and daily efficiency.




Settings Redesign




Merchant Storefront Page



Merchant Page Customization





Landing Pages


