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Hepsiburada

Hepsiburada is one of Turkey’s largest e-commerce platforms, serving millions of merchants and customers nationwide.

ROLE

Senior Product Designer

TYPE

E-commerce Platform

DATE

2021 - 2024

SCOPE

UX Research, UI Design, Prototyping

COMPANY

Hepsiburada

PRODUCT

Core, İş Ortağım

Hepsiburada Project

I worked on the B2B side of Hepsiburada, designing across all areas that directly impact sales and merchant experience. This included the merchant dashboard, seller mobile app, public-facing seller pages, and multiple landing pages for supplier and campaign operations. My focus was on creating consistent, data-driven interfaces that improved clarity, engagement, and conversion helping merchants manage their business more efficiently while enhancing the overall platform experience.

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Redesign Survey Results

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Redesign Survey Results

Following the Seller Dashboard redesign, user surveys showed 85% satisfaction and 20+ positive merchant comments on improved usability. The new dashboard also drove a 120% increase in homepage views, proving its impact on engagement and daily efficiency.

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Settings Redesign

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Merchant Storefront Page

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Merchant Page Customization

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Landing Pages

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